CHANGING PATTERNS OF CHANNEL GOVERNANCE
AN EXAMPLE FROM JAPAN
Journal of Retailing, Vol.75, No.2, (1999)
Ritu Lohtia
Assistant Professor
Department of Marketing, Georgia State University, Atlanta, GA
Kyoichi Ikeo
Professor of Marketing
Graduate School of Business Administration, Keio University, Yokohama, Japan
Ramesh Subramaniam
Vice President, Marketing and Business Development
Asia Pacific and Latin America, Mead Packaging, Atlanta, GA
THEORETICAL FRAMEWORK
CHANGES IN JAPANESE RETAIL STRUCTURE
AND POWER
RESARCH METHODOLOGY
Research Strategy
Liberal Return Privileges
Dependence on Manufacturers for Merchandise Mix and Development
Manufacturers' Suggested Retail Prices
Vendor Supplied Promotional Aids
Sample
Apparel Industry
Sampling Frame
Key respondents
Questionnaire Development and Administration
Response Rate
Data Analysis
DISCUSSION
CONCLUSIONS